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Professional English in Use – Marketing - Cate Farrall, Marianne Lindsley

EZIK: HRVATSKI
AUTOR: Cate Farrall, Marianne Lindsley
ISBN: 9780521702690
FORMAT: PDF EPUB MOBI MP3
DATUM OD: 2008
VELIČINA: 11,83

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O knjizi:

Intermediate, Upper-intermediate International English Professional English in Use Marketing provides specialist vocabulary reference and practice for marketing professionals, as well as business and marketing students. Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR. Key Features Over to you’ activities allow learners to apply the vocabulary they learn to their own studies and working lives. Contains a learner-friendly answer key and a comprehensive index for easy vocabulary reference. A regular focus on real companies and a variety of authentic texts make the book relevant and practical for learners.